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The skin is the body’s largest organ and as we age it begins to break down. As the years go by and sun damage persists, the collagen and elastin in the dermis are weakened. This leaves skin less firm and elastic. The skin cell renewal process also slows down, which leads to a thinning of the epidermal layer with less protection against the environment. This also allows more water to escape, so aged skin is often less hydrated. 
An anti-ageing skincare routine is so important if you want to look 30 when you’re 40 and 40 when you 60! But it’s not just about trying to turn back the clock. It’s alsosimply about having your healthiest even and glowing skin. That’s why we put anti-ageing actives in all of our solutions, so you never have to compromise.
Unfortunately, sun damage is the ultimate cause of premature ageing – it is responsible for up to 80% of the signs of ageing we see on the face. The sun’s rays generate free radicals that weaken collagen in the dermis, leading to fine lines and wrinkles. Wear a broad spectrum SPF 40 sunscreen like Rejuvi 's' Facial Sun Block to protect your delicate skin cells from damaging UV rays. Essential in stimulating collagen production, add Rejuvi 'x' Vitamin C Complex to your morning routine and Rejuvi 'a' Retinyl Serum or Rejuvi 'a' Night Gel to your evening routine. Vitamin A is also able to speed up cellular renewal, leading to healthier, more youthful-looking skin. Follow Rejuvi’s scientifically engineered anti-ageing routine for beautiful skin for life.